This Privacy Policy explains:

• What personal data we collect;
• How we use and process collected data;
• Who has access to the data;
• Your rights regarding your data; and
• Our approach to cookies and tracking technologies.

This Privacy Policy applies in addition to our Terms and Conditions.

We adhere to applicable data protection laws, including:

• General Data Protection Regulation (GDPR) (for users in the EU/UK)
• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
• California Consumer Privacy Act (CCPA) (for California residents)
• Other applicable international privacy regulations

As we do not meet the criteria requiring a Data Protection Officer (DPO) under GDPR Article 37, we have not appointed one.

By using our Site, you consent to this Privacy Policy. If required by law, we will obtain explicit consent before collecting or processing your personal data.

For users in the EU/UK, we process personal data only when we have a legal basis under Article 6 of the GDPR, including:

• Contractual Necessity (e.g., responding to inquiries, fulfilling purchases)
• Legitimate Business Interests (e.g., marketing, improving services)
• Legal Obligations (e.g., compliance with financial regulations)
• Consent (for optional services like newsletters)

For users outside the EU, we process data under applicable privacy laws.

Automatically Collected Data

When you visit our Site, we may collect the following information:

• IP address and approximate location
• Browser type, device information
• Pages visited and content viewed
• Clicked links and interactions
• Cookies and tracking data

User-Provided Data

We collect personal data when you voluntarily provide it, such as:

Contact Forms & Support Requests

• Name, email address, phone number, and message content

Meeting Scheduling (Calendly)

• Name, email, company, job title, and reason for booking

Mailing List Subscriptions (Mailchimp)

• Name and email address

For details on how we handle data collected through cookies, please refer to our Cookie Policy.

We use collected data for the following purposes:

• To communicate with you (responding to inquiries, support, scheduling)
• To analyze website performance (Google Analytics)
• To send marketing materials (with your consent)
• To comply with legal obligations

We do not sell your personal data.

Any and all collected data will be used exclusively in furtherance of the specified purposes for which it was collected.

Our website uses Elementor Pro, a website-building tool that enhances functionality and design. Elementor may collect anonymous usage data to improve performance.

Additionally, if you interact with forms, pop-ups, or other dynamic features powered by Elementor, some user data (e.g., form submissions, IP addresses) may be processed.

To learn more about Elementor’s data collection practices, visit Elementor’s Privacy Policy.

Employees

Only members of our organization who need access to personal data to achieve the purposes listed in this Privacy Policy will have access to your data.

Third-Party Services

We only share personal data with trusted service providers who help us operate our Site:

• GoDaddy (website hosting);
• Google Analytics (for website analytics);
• Mailchimp (for newsletter management).
• Calendly (for booking meetings);
• Complianz (for cookie consent management);
• Elementor Pro (for website building)

Each provider is required to maintain the confidentiality and security of the data.

Other Disclosures

We will not sell or share your data with other third parties except in the following cases:

• If the law requires it;
• For any legal proceeding;
• To protect our legal rights; or
• To buyers or potential buyers in the event of a sale of our company.

If you follow hyperlinks to another website, we are not responsible for their privacy policies and practices.

We process data in Canada and the United States and may transfer data internationally. We use GDPR-compliant safeguards such as Standard Contractual Clauses (SCCs) when transferring data outside of these regions.

We retain your data only as long as necessary to fulfill its purpose and meet legal obligations. Unnecessary data is securely deleted.

We take reasonable steps to protect your data, including:

• Managed WordPress Deluxe security (via GoDaddy)
• SSL encryption for secure data transmission
• Limited access controls for employees and service providers

However, no online transmission is 100% secure, and users should take precautions when sharing personal data.

Depending on your location, you may have the following rights:

• Access & Portability: Request a copy of your data
• Correction & Deletion: Request edits or removal
• Restrict Processing: Limit how your data is used
• Opt-Out of Marketing: Unsubscribe at any time
• Data Protection Complaints: File complaints with relevant authorities

To exercise your rights, contact us at [email protected].

We do not knowingly collect data from children under 16. If we become aware of such data, we will delete it.

Our website uses cookies to enhance user experience, analyze website traffic, and support marketing efforts. We use the Complianz cookie consent tool to ensure compliance with GDPR, CCPA, and other global privacy laws.

When you visit our website, a cookie banner will appear, allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences

Until you provide consent, Complianz automatically blocks third-party cookies, including Google Analytics and advertising trackers.

Managing Cookies:

• You can change or withdraw consent at any time via the “Cookie Preferences” link on our website.
• To disable cookies manually, adjust your browser settings.
• For details on Complianz’s compliance, visit their website.

For more information on cookies and how to manage them, please refer to our Cookie Policy.

Our website respects Do Not Track (DNT) signals and Global Privacy Control (GPC) settings.

If your browser or privacy tools send a DNT or GPC request, we will honor that preference and restrict data collection accordingly. This means:

• Google Analytics tracking will be disabled for users with DNT/GPC enabled.
• Third-party tracking cookies will not load until explicit consent is given (if applicable).

Users can also manage cookie preferences through our Complianz consent banner or by adjusting their browser privacy settings.

We may amend this Privacy Policy periodically to reflect changes to our data practices. When we make updates, we will revise the “Effective Date” at the top of this Privacy Policy. We encourage users to review our Privacy Policy periodically. We may also notify users via email of significant changes to this policy.

If you have concerns about how we handle your personal data, please contact us at [email protected].

If your issue is unresolved, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada (OPC) or other applicable regulatory authorities.

Contact Information:

Reroute Consulting Inc
146 Thirtieth St Suite 100, Etobicoke, ON M8W 3C4
Canada
Website: https://rerouteconsulting.com
Email: [email protected]